Tackling the topic through humour

Switch created three short animated videos to launch the campaign. Each one tackles the topic of gender in a playful and offbeat way through three different perspectives – academic choices, the wage gap and the work-household chores balance.

A street-level poster campaign

ALDA then continued to raise awareness in five countries through a large poster-based campaign. Switch designed the visuals using the sketches made for the animated videos.

Gender discrimination Get up Campaign

Discover the interactive graphic novel  : agenderstory.eu

An interactive and educational story

Aiming to better target young people, Switch developed an online interactive story. The user follows the story of two characters, Anna and Tom, and discovers how much gender stereotypes can influence our life choices. The chapters are interspersed with quick quizzes that shed light on the situation in Europe.


Project managers
Valérie de Halleux
Antonella Lacatena
Interactive story
Valerie de Halleux et Antonella Lacatena (copywriting)
Benjamin Mutombo (illustrations)
Swing Tree (development)
Lorris Gisana (sound design)
Benjamin Mutombo (illustrations)
Nhu Sao Truong (design)
Animated video
Antonella Lacatena et Valerie de Halleux (scénario)
L’Ombre animation (animation)
Benjamin Mutombo (character design)
Lorris Gisana (sound design)


Antonella Lacatena
Project management
Mortimer Petre
Paul Bourrières
Docteur Mukwégé

Hôpital de Panzi, Kivu (RDC) ©Allan Wullus


Antonella Lacatena
Project management
Allan Wullus
Hopital de Panzi

Hôpital de Panzi, Kivu (RDC) ©Allan Wullus

One strategy, two communication axes

As a first step, Switch started by working with DG Environment on a three-year communication strategy. We teamed up to redefine the objectives, the messages, the communication axes and then translate them into a concrete action plan.

This strategy includes two axes: the main strategic axis was to address the companies by inviting them to be more accountable and involved and highlighting the fact that the consumer will see this proactive stance as something positive. As for consumers, communication is based on the recognition of the shared responsibility of public authorities, companies and consumers in going beyond a discourse that is solely based on individual actions.

A website as the campaign’s hub

The campaign unfolded in three phases to the two audiences. A ‘hooking phase’ was followed by an awareness phase and then a mobilisation phase.

For budgetary constraints, the strategy was mainly web-focused. The campaign website served as the meeting point for these different audiences. The various tools developed during the three stages all pointed in the website’s direction.

Discover the website : bebiodiversity.be

Videos to draw attention

The campaign launch began with the broadcasting of a series of videos aimed at drawing attention to the campaign by promoting bio-empathy (emotional lever) and interest in biodiversity (rational lever). The videos highlight the ecosystem services provided by biodiversity in an offbeat way.


Foster understanding through animation

In a second phase, we created 5 informative animated videos aiming to foster the understanding of our shared responsibility in protecting biodiversity. The idea here was to get the public to make a connection between everyday consumer products and the consequences they can have on biodiversity.

Videos to give pioneers more exposure

The third and final phase highlighted the initiatives taken by Belgian companies pioneering in biodiversity. The aim was to encourage other companies to follow suit and to get consumers to stimulate the commitments made by these companies.

The Switch team understood our messages and our expectations and was able to turn them into a reality. They gave us the right tools, quality work and

– Salima Kempenaer, Federal Public Service for Public Health, Food Chain Safety and Environment


Project Managers
Antonella Lacatena
Valérie de Halleux
Maryse Williquet
Concept & Strategy
Antonella Lacatena
Quentin Ketelaers
Design & Visual identity
Simon Marchal
Video Spots
Jerome Guiot & Maxime Pasque (direction)
Pascal Oberlin (editing)
Roland Voglaire (sound recording)
Motion design videos
Antonella Lacatena (storyline)
Squarefish (animation)
Lorris Gisana (sound design)
Pionneers videos
Allan Wullus (framing and editing)
Valérie de Halleux (interviews)

Using a game to approach a complex topic

We faced a huge challenge as soon as the project started: introducing a young audience to a complex theme – social protection – in a school context. We suggested developping a serious game in the form of a simple role-playing game that would get the user to step into the shoes of a head of state in an imaginary country.

Découvrir le serious game : bienvenueaprovidence.com

Foster empathy through documentary

We needed to go beyond fiction by portraying concrete realities (policies and their impact on populations). Parallel to the game, we made a 26-minute documentary shot in 3 different contexts: Belgium, Bolivia and Senegal.

An animation guide for teachers

In order to help teachers during the facilitation process, we designed a guide that explains the stages of the game and provides additional content allowing the teacher to complete the information.

The Results

The device was distributed as part of CNCD-11.11.11’s educational package on Social Protection during the 2015-2016 school year. Many events were held by regional leaders as part of the campaign. Finally, the game was evaluated by the Review Committee of “Annoncer la Couleur”. Their feedback on the tool’s educational value was extremely positive.




Production manager : Antonella Lacatena
Direction : Yann Verbeke & Antonella Lacatena
Scriptwriting : Carine Thibaut & Antonella Lacatena
Shooting : Yann Verbeke
Editing : Yann Verbeke & Thomas-Fournet Oberlé
Sound & Music : Mathieu Calant
Calibration : Miléna Trivier
Translation : Yasmina Lomelle et Mamadou Sakhir Sy
Serious Game
Production manager : Elisabeth Meur – Poniris
Research : Antonella Lacatena, Elisabeth Meur – Poniris, Tiphaine Fabre
Art Director : Simon Carrasco
Webdevelopment : Bernard Rihon & Brendan Coolsaet
Sound design: Mathieu Calant

An animated video explaining the main principles

It might be useful to understand the fundamentals of social economy before starting to talk about it. Which challenges does it address? How does it work? Who does it benefit? We made a motion design video to answer all those questions.

Discover the actors of social economy in Europe

And now, time to put things into practice! To do that, we made 3 portraits of social enterprises located in 3 European capitals: Barcelona, Vienna and Belgrade. The videos make it possible for the viewer to hear the testimonies of those who support those projects, but also the ones who benefit from them.


A leaflet that summarizes the main principles

Finally, Caritas Europa wanted to put together a simple leaflet allowing them to briefly present the fundamentals of social economy, and which could be handed out at events.


Project management
Antonella Lacatena
Video clips
Yann Verbeke
Simon Marchal

Birth of a militant project

The idea behind Copa Para Quem was born in late 2013 when reporter Maryse Williquet went to Brazil. There, she discovered a country buzzing with excitement and getting ready to host a historic event. However, she soon learned about another reality – one that the host country was trying to hide. That’s when she decided to embark on this crazy project. Switch decided to follow her and help her turn it into a reality.

An exciting human adventure

Maryse Williquet stayed for five months in the city of Fortaleza, the capital of one of the poorest states in Brazil. It gave her enough time to establish solid relationships with the “undesirable ones”, that the authorities seek to hide by kicking them out of the city, but also with those campaigning for the event to be managed differently. The Copa Para Quem movement was just being born and we were seeing it in real time.

An interactive transmedia project

We chose to approach this issue through the web documentary format, allowing the audience to discover it at its own pace, one theme at a time, with the possibility of deepening the experience. We also produced a 26-minute linear format for theatrical and TV screenings.


Discover the full project : www.copaparaquem.com


The project was quickly awarded a grant from the Fund for Journalism. To support this grant, we created a crowdfunding campaign on KissKissBankBank. That’s when we realised how much the audience was interested in this topic. Our campaign soon reached its goal; a genuine community was created around the project.


Copa Para Quem has been a real public success thanks to our community and relentless promotional work. The web documentary has been viewed more than 100,000 times, with an average session duration particularly long for this type of format. The linear documentary has also been screened several times, with or without debates. Finally, thanks to its media coverage, Copa Para Quem helped to provide an alternative look at this hugely popular event.

Festivals & Awards


Maryse Williquet
Antonella Lacatena
Alisson Severino (Production Assistant)
Maryse Williquet
Clémentine Delisse
Yann Verbeke
Clémentine Delisse
Thomas Fournet-Oberlé
Digital Production
Brendan Coolsaet
Web Design and Development
Brendan Coolsaet
Animation & Visuals
Constantin Beine
After Effects
Yann Verbeke
Clément Marion
Miléna Trivier
Sound Mixing
Pierre-Yves Ryckaert

With the participation of the Fund for Journalism, the Belgo-Brazilian Committee, Pianofabriek, CNCD-11.11.11 and the newspaper Le Soir.