A thought-provoking concept and visuals

« SOS Faim », the NGO at the head of the campaign, asked Switch to help them with the campaign’s implementation. Switch then suggested a concept and a slogan that quickly translated into deliberately thought-provoking visuals. This spurt of milk splashing an African and a European farmer wants to make a powerful statement.

A simple and effective website

The visuals encourage the public to learn more about this issue by visiting the campaign’s website. This one-page website is quite simple. The issue is introduced early on, as well as the political recommendations that campaigners want to bring to the political level. If you’re looking to find out more, the site allows you to download a thematic folder and an animated video.

Dumbing it down through animation

The animated video uses the “motion design” technique in order to make the issue more accessible visually speaking. Switch chose a tone in line with the campaign: straightforward and slightly cynical. The video was broadcast on social networks aiming for maximum engagement (likes and shares).

A mobile and educational app

In 2016, as Switch was taking up residence in the heart of Cureghem, in Anderlecht, the whole team wanted to start a project about this fascinating neighbourhood. Walking through its streets, we discovered an exceptionally multicultural neighborhood, the result of more than a century of migrations.

That’s when we decided to develop Curegame in collaboration with the Solidarity Service of the municipality of Anderlecht. Curegame is a transmedia device with a mobile app at its core. The app can be downloaded on smartphones and tablets. Users embark on an interactive journey through the streets of Cureghem to learn about its people and history.

Allowing stories to cross paths in a documentary

We simultaneously produced a twenty-minute documentary to complement the first-hand experience. The documentary paints the portrait of five people who experienced migration at different times. With them, we address several universal issues such as leaving their own country, their relationship to their country of origin, integration and community life.

A guide to support the educators

In order to allow teachers and animators to deepen the educational work with two tools at their disposal, we designed an educational guide that provides a theoretical basis and two animation sequences of 50 minutes each.