Tackling the topic through humour

Switch created three short animated videos to launch the campaign. Each one tackles the topic of gender in a playful and offbeat way through three different perspectives – academic choices, the wage gap and the work-household chores balance.

A street-level poster campaign

ALDA then continued to raise awareness in five countries through a large poster-based campaign. Switch designed the visuals using the sketches made for the animated videos.

Gender discrimination Get up Campaign

Discover the interactive graphic novel  : agenderstory.eu

An interactive and educational story

Aiming to better target young people, Switch developed an online interactive story. The user follows the story of two characters, Anna and Tom, and discovers how much gender stereotypes can influence our life choices. The chapters are interspersed with quick quizzes that shed light on the situation in Europe.


Project managers
Valérie de Halleux
Antonella Lacatena
Interactive story
Valerie de Halleux et Antonella Lacatena (copywriting)
Benjamin Mutombo (illustrations)
Swing Tree (development)
Lorris Gisana (sound design)
Benjamin Mutombo (illustrations)
Nhu Sao Truong (design)
Animated video
Antonella Lacatena et Valerie de Halleux (scénario)
L’Ombre animation (animation)
Benjamin Mutombo (character design)
Lorris Gisana (sound design)

A mobile and educational app

In 2016, as Switch was taking up residence in the heart of Cureghem, in Anderlecht, the whole team wanted to start a project about this fascinating neighbourhood. Walking through its streets, we discovered an exceptionally multicultural neighborhood, the result of more than a century of migrations.

That’s when we decided to develop Curegame in collaboration with the Solidarity Service of the municipality of Anderlecht. Curegame is a transmedia device with a mobile app at its core. The app can be downloaded on smartphones and tablets. Users embark on an interactive journey through the streets of Cureghem to learn about its people and history.

Discover the project : curegame.be

Allowing stories to cross paths in a documentary

We simultaneously produced a twenty-minute documentary to complement the first-hand experience. The documentary paints the portrait of five people who experienced migration at different times. With them, we address several universal issues such as leaving their own country, their relationship to their country of origin, integration and community life.

A guide to support the educators

In order to allow teachers and animators to deepen the educational work with two tools at their disposal, we designed an educational guide that provides a theoretical basis and two animation sequences of 50 minutes each.


Project managers
Antonella Lacatena
Valérie de Halleux
Maryse Williquet
Antonella Lacatena
Valérie de Halleux
Simon Marchal (design)
Arnaud Browet (développement)
Antonella Lacatena (réalisation)
Maryse Williquet (assistante réalisation)
Yann Verbeke (cadrage)
Mortimer Petre (cadrage & montage)
Educational guide
Antonella Lacatena (écriture & mise en page)
Valérie de Halleux (écriture)


Project management
Valérie de Halleux
Design & layout
Carol Pagès

One strategy, two communication axes

As a first step, Switch started by working with DG Environment on a three-year communication strategy. We teamed up to redefine the objectives, the messages, the communication axes and then translate them into a concrete action plan.

This strategy includes two axes: the main strategic axis was to address the companies by inviting them to be more accountable and involved and highlighting the fact that the consumer will see this proactive stance as something positive. As for consumers, communication is based on the recognition of the shared responsibility of public authorities, companies and consumers in going beyond a discourse that is solely based on individual actions.

A website as the campaign’s hub

The campaign unfolded in three phases to the two audiences. A ‘hooking phase’ was followed by an awareness phase and then a mobilisation phase.

For budgetary constraints, the strategy was mainly web-focused. The campaign website served as the meeting point for these different audiences. The various tools developed during the three stages all pointed in the website’s direction.

Discover the website : bebiodiversity.be

Videos to draw attention

The campaign launch began with the broadcasting of a series of videos aimed at drawing attention to the campaign by promoting bio-empathy (emotional lever) and interest in biodiversity (rational lever). The videos highlight the ecosystem services provided by biodiversity in an offbeat way.


Foster understanding through animation

In a second phase, we created 5 informative animated videos aiming to foster the understanding of our shared responsibility in protecting biodiversity. The idea here was to get the public to make a connection between everyday consumer products and the consequences they can have on biodiversity.

Videos to give pioneers more exposure

The third and final phase highlighted the initiatives taken by Belgian companies pioneering in biodiversity. The aim was to encourage other companies to follow suit and to get consumers to stimulate the commitments made by these companies.

The Switch team understood our messages and our expectations and was able to turn them into a reality. They gave us the right tools, quality work and

– Salima Kempenaer, Federal Public Service for Public Health, Food Chain Safety and Environment


Project Managers
Antonella Lacatena
Valérie de Halleux
Maryse Williquet
Concept & Strategy
Antonella Lacatena
Quentin Ketelaers
Design & Visual identity
Simon Marchal
Video Spots
Jerome Guiot & Maxime Pasque (direction)
Pascal Oberlin (editing)
Roland Voglaire (sound recording)
Motion design videos
Antonella Lacatena (storyline)
Squarefish (animation)
Lorris Gisana (sound design)
Pionneers videos
Allan Wullus (framing and editing)
Valérie de Halleux (interviews)

An animated video explaining the main principles

It might be useful to understand the fundamentals of social economy before starting to talk about it. Which challenges does it address? How does it work? Who does it benefit? We made a motion design video to answer all those questions.

Discover the actors of social economy in Europe

And now, time to put things into practice! To do that, we made 3 portraits of social enterprises located in 3 European capitals: Barcelona, Vienna and Belgrade. The videos make it possible for the viewer to hear the testimonies of those who support those projects, but also the ones who benefit from them.


A leaflet that summarizes the main principles

Finally, Caritas Europa wanted to put together a simple leaflet allowing them to briefly present the fundamentals of social economy, and which could be handed out at events.


Project management
Antonella Lacatena
Video clips
Yann Verbeke
Simon Marchal