« SOS Faim », the NGO at the head of the campaign, asked Switch to help them with the campaign’s implementation. Switch then suggested a concept and a slogan that quickly translated into deliberately thought-provoking visuals. This spurt of milk splashing an African and a European farmer wants to make a powerful statement.
The visuals encourage the public to learn more about this issue by visiting the campaign’s website. This one-page website is quite simple. The issue is introduced early on, as well as the political recommendations that campaigners want to bring to the political level. If you’re looking to find out more, the site allows you to download a thematic folder and an animated video.
The animated video uses the “motion design” technique in order to make the issue more accessible visually speaking. Switch chose a tone in line with the campaign: straightforward and slightly cynical. The video was broadcast on social networks aiming for maximum engagement (likes and shares).
“It’s been a pleasure working with Switch. They are true professionals with excellent creation and implementation skills. The team understood our objectives and tone of voice straight away, which means they were ready to work quickly. They combined pleasure, effectiveness and success!”
– Anne-Laure Van der Wielen , Campaign officer, SOS Faim
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Switch created three short animated videos to launch the campaign. Each one tackles the topic of gender in a playful and offbeat way through three different perspectives – academic choices, the wage gap and the work-household chores balance.
ALDA then continued to raise awareness in five countries through a large poster-based campaign. Switch designed the visuals using the sketches made for the animated videos.
Discover the interactive graphic novel : agenderstory.eu
Aiming to better target young people, Switch developed an online interactive story. The user follows the story of two characters, Anna and Tom, and discovers how much gender stereotypes can influence our life choices. The chapters are interspersed with quick quizzes that shed light on the situation in Europe.
L’asbl switch a été super réactive, elle s’est adaptée à notre réalité et nos spécificités : une collaboration comme on en rêve ! Le résultat nous a enchanté : notre capsule vidéo a dépassé nos attentes : elle est belle, pertinente et super créative ! Elle contribue au quotidien à l’image positive de notre association.
– Janaki Decleire, Directrice de Via asbl
As a first step, Switch started by working with DG Environment on a three-year communication strategy. We teamed up to redefine the objectives, the messages, the communication axes and then translate them into a concrete action plan.
This strategy includes two axes: the main strategic axis was to address the companies by inviting them to be more accountable and involved and highlighting the fact that the consumer will see this proactive stance as something positive. As for consumers, communication is based on the recognition of the shared responsibility of public authorities, companies and consumers in going beyond a discourse that is solely based on individual actions.
The campaign unfolded in three phases to the two audiences. A ‘hooking phase’ was followed by an awareness phase and then a mobilisation phase.
For budgetary constraints, the strategy was mainly web-focused. The campaign website served as the meeting point for these different audiences. The various tools developed during the three stages all pointed in the website’s direction.
Discover the website : bebiodiversity.be
The campaign launch began with the broadcasting of a series of videos aimed at drawing attention to the campaign by promoting bio-empathy (emotional lever) and interest in biodiversity (rational lever). The videos highlight the ecosystem services provided by biodiversity in an offbeat way.
In a second phase, we created 5 informative animated videos aiming to foster the understanding of our shared responsibility in protecting biodiversity. The idea here was to get the public to make a connection between everyday consumer products and the consequences they can have on biodiversity.
The third and final phase highlighted the initiatives taken by Belgian companies pioneering in biodiversity. The aim was to encourage other companies to follow suit and to get consumers to stimulate the commitments made by these companies.
The Switch team understood our messages and our expectations and was able to turn them into a reality. They gave us the right tools, quality work and
– Salima Kempenaer, Federal Public Service for Public Health, Food Chain Safety and Environment
It might be useful to understand the fundamentals of social economy before starting to talk about it. Which challenges does it address? How does it work? Who does it benefit? We made a motion design video to answer all those questions.
And now, time to put things into practice! To do that, we made 3 portraits of social enterprises located in 3 European capitals: Barcelona, Vienna and Belgrade. The videos make it possible for the viewer to hear the testimonies of those who support those projects, but also the ones who benefit from them.
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Finally, Caritas Europa wanted to put together a simple leaflet allowing them to briefly present the fundamentals of social economy, and which could be handed out at events.
In 2015, the COOP center moved to the banks of Anderlecht’s canal, inside a former industrial flour mill in the heart of a rapidly changing neighbourhood. Switch was asked to create a series of devices aiming to equip the neighbourhood’s discovery center.
We started by producing two informative videos about the birth of social movements in Brussels and the issue of the right to housing. We opted for a technique combining animation and archival photos, with a touch of humour on top.
We then created an immersive installation allowing the visitor to cross the Brussels Canal on a barge… back in 1890. We projected an animated video reproducing the Canal’s surroundings on the walls and the ceiling of the center for a full immersion.
Last but not least, Switch was asked to produce a video allowing the visitor to travel the Canal as it is today, by air. We used a drone to capture aerial images from the Canal’s mouth in Charleroi.