Team
- Project Management
- Antonella Lacatena
- Tatijana Culumarevic
- Direction & Editing
- Kevin Antoine
- Motion design
- Quentin Geluyckens
- Sound Design
- Luc Laret
Switch created three short animated videos to launch the campaign. Each one tackles the topic of gender in a playful and offbeat way through three different perspectives – academic choices, the wage gap and the work-household chores balance.
ALDA then continued to raise awareness in five countries through a large poster-based campaign. Switch designed the visuals using the sketches made for the animated videos.
Discover the interactive graphic novel : agenderstory.eu
Aiming to better target young people, Switch developed an online interactive story. The user follows the story of two characters, Anna and Tom, and discovers how much gender stereotypes can influence our life choices. The chapters are interspersed with quick quizzes that shed light on the situation in Europe.
In 2016, as Switch was taking up residence in the heart of Cureghem, in Anderlecht, the whole team wanted to start a project about this fascinating neighbourhood. Walking through its streets, we discovered an exceptionally multicultural neighborhood, the result of more than a century of migrations.
That’s when we decided to develop Curegame in collaboration with the Solidarity Service of the municipality of Anderlecht. Curegame is a transmedia device with a mobile app at its core. The app can be downloaded on smartphones and tablets. Users embark on an interactive journey through the streets of Cureghem to learn about its people and history.
Discover the project : curegame.be
We simultaneously produced a twenty-minute documentary to complement the first-hand experience. The documentary paints the portrait of five people who experienced migration at different times. With them, we address several universal issues such as leaving their own country, their relationship to their country of origin, integration and community life.
In order to allow teachers and animators to deepen the educational work with two tools at their disposal, we designed an educational guide that provides a theoretical basis and two animation sequences of 50 minutes each.