As a basic food product, bread has a substantial impact on society, ecology and health. Which is why Rabad chose to focus on it and point at the excesses of the current agri-food system, such as the loss of nutritional value, the loss of biodiversity, challenges faced by farmers, the vanishing of artisan bakers and know-how, environmental pollution, increased wastage, agricultural price volatility, the dependence of Southern countries, etc. To launch the campaign, we produced this short stop motion film – to be enjoyed as much as you like! See you at your yummiest local bakery...
Objectives
  • Engage the public and encourage them to learn more about the “Sustainable Bread” campaign
Target audiences
  • Brussels-based consumers
Devices


Team

Production
Antonella Lacatena
Nicolas Stinglamber
Animation
Enclume Animation
Direction
Constantin Beine
Jérémie Mazurek
Lyrics and vocals
Yves Lacomblez
Composing
David De Bel
Bruno Gontier
Sound
Pietro Lacirignola